Content development is not as scary as it may sound. In fact developing unique content to be used online is much easier than you’d expect. As you’ve probably heard, ‘content is king,’ and the seemingly endless need for fresh content is a demand facing everyone with an internet presence. This need is particularly true if […]
Customer centricity is not a new concept. Until they changed their slogan in 2014, Burger King had been telling customers to “Have it your way” for 40 years. Harry Selfridge, the founder of Selfridge’s department store, coined the phrase “the customer is always right” in 1909. Focusing on pleasing the customer is nothing new. What’s […]
There’s no doubt that the pressure of rapidly evolving technology has affected business culture. The speed at which changes are being adapted is increasing, which means that businesses who embrace a less top-down culture and open up to more collaborative and creative forms of entrepreneurship are in a position to be more successful. That’s because, […]
Making major changes is never easy for any business. But the costs of change usually bring their own rewards. In the case of digital transformation, advances in the way we use data, how we relate to each other via social media, and our rapid adaptation of mobile and connected devices all mean that businesses are […]
In e-commerce, shopping cart abandonment is ubiquitous. A meta-analysis conducted by the Baymard Institute found that about 70 percent of all online shopping carts are abandoned. Chris Hood discussed this issue along with several ideas around what to do about it with Joni Sweet at NCR Silver. “If you’re able to capture their email, you […]
Customer experience and technology must be treated as a shared relationship. At the core of a digital strategy, both must rely on each other to thrive. Creating exceptional experiences depend on businesses understanding these key trends to transform into digitally mature organizations.
Digital marketers are truly multifunctional people. The statement is increasingly more true as businesses navigate social media, user experiences, SEO and coming up with new ways to connect with customers. In a recent article by Alina Gorbatch, 14 experts reveal their essential marketing tools. Chris Hood shares some of his favorites, focusing on SEO, Content […]
Looking for help with your Search Engine Optimization (SEO) in Orange County, California? We’re guessing that’s how you found this page. You’re probably thinking that this article is just some blatant attempt to rank this page in search engines based on the term “Search Engine Optimization in Orange County” and in some ways, you’d be […]